Growth of E-Commerce in Turkey

Turkey’s E-Commerce Sector Boosted by Economic Growth and YoungPopulace, The e-commerce sector is booming in Turkey, as a result of a large youth population familiar with new technology and solid economic growth, with real internet retailing value expanding by 61.1% over 2006-2011. There were 35 million e-commerce transactions in Turkey in 2011, according to the Turkish Interbank Card Centre, representing 57% growth year-on-year from 2010;

Ongoing technological development and Turkey's growing youth population will continue to support the rapid expansion of Turkey's e-commerce sector. Turkish internet retailing is forecast to expand by 54% in real terms over 2012-2016; Longer-term challenges remain in the form of Turkey's business environment, with Turkey ranked 71st out of 183 countries in the World Bank's Ease of Doing Business 2012 report. Although both internet user and household broadband penetration levels are expected to increase considerably by 2020, supported by state ICT programs, rural areas are still expected to be underserved by telecom providers, stifling e-commerce expansion.

References:

Analyst Insight by An Hodgson, Technology, Communications and Media Manager at Euromonitor International

Source: Euromonitor International from national statistics/UN

Source: Euromonitor International from International Telecommunications Union/OECD/national statistics/Eurostat/trade sources

Source: http://blog.euromonitor.com/2012/08/turkeys-e-commerce-sector-boosted-by-economic-growth-and-young-populace.html